11 May, 2021

CONTUS VPlayed’s Flexibility to Stream Across All Devices

With the fast-paced world getting inclined more towards OTT apps for entertainment, education, healthcare, spirituality, and whatnot, it’s perhaps the best time a business can launch its in-house OTT app. But, where does one start from? How do businesses identify what devices their apps can be launched on? How positively can a business monetize its OTT app? These are few of the questions that may run through a business owner’s mind who wants to make it big in the fastly evolving OTT sector. 

This write-up is a bird’s-eye view of the stats that talk about key aspects like the most-used device for streaming, the global share of streaming per device, prime devices for particular content types, OS-specific market share, etc. 

Streaming Players’ Market Share Based on Geography

This is a crucial factor to be taken into account because your content should be relatable to the streaming device’s user base that you plan to launch your OTT app on.


Roku 

As far as Roku is concerned, it has a rather huge market, in North America while it also sells in parts of Europe, UK, and other Latin American countries. With more than 50 million households opting for Roku, as per the news published on DEADLINE, Roku is fast growing and has an unbeatable customer base in the USA. 

Google Chromecast

Apart from the US, Chromecast is also available in several European countries like Norway, Finland, Sweden, Spain, Italy, Germany, etc along with its presence in the UK, and Canada. 

Amazon Fire TV

Amazon is one among the most popular streaming players with a market in the USA, UK, Germany, Japan, India, Canada, and a few other European countries. 

Android TV

The popularity of Android, and its easy-to-use interface is a known fact. Especially now that this smart TV OS comes with a built-in Google Assistant, the global reach is clearly promising.

Apple TV 

With two models Apple TV 4K, and Apple TV HD, this streaming player is available in countries like the USA, Australia, Brazil, Canada, France, among many others. 

How Contus VPlayed Offers the Flexibility to Support Multiple Devices 

We are quite aware that “Content is the King” provided it is launched on the right platform and device. Hence, to make your self-hosted online video platform hit the right cord, we have curated our streaming solution to support multiple devices including the web, mobile devices, smart TVs.

1. Easily Integratable with Android and iOS

The best part about it is its ease of integration and customization with both Android and iOS platforms. So, no matter who your audiences are, there is always space to offer the best streaming experience whichever operating system the user’s device is based on. 

2. Delivers a Multitude of Features across Platforms

No matter the device, CONTUS VPlayed delivers a diverse range of features including audio streaming, video streaming, and live streaming along with providing options to manage, market, and monetize content. The end-to-end customizable player paves way for a rich watching experience with Android, iOS, and Smart TVs. Multi-screen support is one of the gleaming highlights of this player as OTT apps needn’t have to ponder over compatibility issues with varied screen sizes and resolutions. 


3. Uses Simulcast to Stream Content on Multiple Devices

CONTUS VPlayed uses the concept of simulcast to play live streaming on any social media platform be it YouTube Live, Facebook Live, or Insta Live. Using the simulcast feature, a wider set of audiences accessing varied devices like Android, iOS, or a Smart TV can watch it at the same time without lag.


4. Offers Access to Highly-Profitable Monetization Models for Skyrocketing ROI 

An OTT app can triumph only when it becomes a revenue generator. Viewership and engagement can go meaningless without a strong monetization model. We offer integration of three rewarding VOD billing models (Subscription V, Advertisements, and Pay-Per-View) to make money through the video content a business owns. Again, this is available  across all devices and hence, making money out of OTT apps is as easy as pie. 
Learn the difference between SVOD and AVOD!


5. Efficient Video CMS Dashboard with Any Device

To streamline all the video files and libraries, the OTT app is provided with a centralized dashboard that is flexible with any device. Uploading, scheduling, publishing, sharing, and managing playlists, and user profiles have been taken care of under one roof with a reliable and go-to CMS. 

6. Buffer-Free Streaming Even with Low Bandwidth

Slow internet connectivity can no more be a hindrance for high-quality streaming. It assures buffer-free streaming even with low bandwidth across all screens.

7. All-in-One Analytics Dashboard to Track User Behavior

Keeping a track of the user behavioral patterns is highly necessary to achieve spiking engagement rates. For this very reason, businesses can get their real-time analytics dashboard up and running to analyze user trends, measure traffic, and collect device data with utmost accuracy. 

With great content comes the need to develop the right OTT platform for streaming it. Analyzing several factors including the audience behavior, geography, and the type of industry the content belongs to can all be paramount when it comes to building an OTT platform. Hence, only a cutting edge solution provider like CONTUS VPlayed can give shape to your integrated OTT video platform with the help of new-age technologies that are compatible with a range of devices to reach masses. Make your OTT platform a revenue generator today!

Conclusion

With great content comes the need to develop the right OTT platform for streaming it. Analyzing several factors including the audience behavior, geography, and the type of industry the content belongs to can all be paramount when it comes to building an OTT platform. Hence, only a cutting edge solution provider like CONTUS VPlayed can give shape to your integrated OTT video platform with the help of new-age technologies that are compatible with a range of devices to reach masses. Make your OTT platform a revenue generator today!

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Nimisha Karnam
Nimisha Karnam

Nimisha is a content marketing strategist who is an avid reader and incorporates tech trends in the most effective way to the audience. In leisure time you can spot her watching Netflix or exploring new adventures.

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