OTT Fitness: A Guide To Creating Fitness Program Online
Published On April 9th, 2025 How To
This blog helps you understand how how to create an online fitness program right from how to plan your content to reaching your audience and earning money from your fitness journey – Know them all. Whether you are a fitness coach or a wellness brand, you’ll learn how to grow your offline fitness business, step by step!
Investing in health has been a major motivational factor for the millennials of today! The willingness to spend more on fitness by them has been observed by experts in several studies. Cardio training, Meditation, Zumba, Cross-training, Pilates or Yoga is given a prime focus by Gen-Xers as compared to earlier generations.
“ Some of the survey studies done on active fitness participants indicate that 87% in the USA pay for gym or workout classes & regard it as a high priority! This is given much importance as many of them pay more than the average on a monthly basis. ”
This gives a clear picture of how the fitness industry has evolved over the period of years indicating high scope to launch an online fitness platform & gain captivating revenue.
So if you are looking for the best vod platform to sell your fitness videos and generate 5X revenue, your search ends here..
Because in the article below, we will explore the peaks of using a fully functional CMS and how to deliver a studio-like experience through on-demand videos. All with the help of a hosting platform, so, stay tuned!
Here’s a statistical proof of the studies we said about the growing fitness market across Asia Pacific.
The image illustrates its substantial growth country wise.
Now, the next big question?
Table of Contents
Why should you start an online fitness platform?
Starting an online fitness platform can be a great way to reach a global audience, offer on-demand and live workout programs, generate recurring revenue, and build scalable fitness by offering personalized, accessible fitness content that users can access anytime, anywhere.
As our economy grows & becomes cautious towards, there has been a greater impact where fitness practitioners have streamlined the importance of health and wellness amongst the public.
This creates an atmosphere of having a well-maintained physique of your users & gives a feel good about one remaining healthy, confident & enriching by beating their fitness goals.
Digitalization Ensures Best Opportunities
The shift of bringing at-home fitness has likely traveled since the pandemic arrived and still continues to make an effective difference for this year & beyond.
Thanks to digitalization, the online fitness platform has not only made a real change for gym-goers who felt bottled up when not being able to make a visit to their fitness centers.
But made it possible for any naive consumer to experience convenient-friendly on-demand classes or sessions on the basis of cost, time, reliability, and more.
How to make money with fitness videos?
Some ways to make money with fitness videos online are by offering subscription memberships, running online workout programs, generating ad revenue from YouTube and TikTok, building your fitness streaming platform, and selling branded merchandise like (yoga mats, gym gear) or digital products (eBooks, courses) to build your fitness brand.
Learn how to make money in fitness and there are ways where you can build a fitness community by making your content readily available on your channel, fitness daily routine products, meal plan ebooks, recommended workout courses, etc.
With millions of gyms globally shut in the midst of pandemic, an online fitness platform can help you gain more viewers through streaming on-demand videos. And, if you think to retain your customer base, you can offer smart apps or fitness tracking devices as complementary benefits upon subscribing to your channels.
Community Networking and Fitness Program Promotion
When you know that you can encash much extra income to push through your income barriers, you’ll feel it’s a pretty good deal to try it out, right! Once you learn how to monetize fitness videos online you can share your knowledge with other trainers & build your fitness community.
Also you can extend it further by conducting online workshops to educate your viewers about the need for build live streaming fitness practices and gain essential contacts, helping you further.
Additionally, you can promote fitness products through other bands like Amazon TV app, & become an affiliate marketer to promote your brand ideals too.
Steps to Create & Launch Your Online Fitness Program
To launch a successful online fitness program, identify your target niche, structure a strong business model, develop high-quality work content, select a reliable video hosting platform, build core video streaming features & interface, integrate subscription plans, implement marketing strategies, focus on client engagement and continuously improve your fitness platform.
Step 1: Finalize Your Fitness Program Offering
You need to decide which kind of fitness streaming services can help you to offer virtually in terms of feasibility and existing demand while working to create an online fitness program.
In other words, your clients may not have the access to treadmills or elliptical machines, for you to have online classes. Therefore, you need to design your virtual workout programs which are easily accessible & convenient for them to practice.
While in this hour of crisis, it is necessary for you to gauge your audience’s pulse as to what vitally they are in need of, & what kind of services would interest your platform members to consider trying it out!
Step 2: Choose Fitness Program Business Revenue Models
When you are in the urge of launching your fitness class platform, leveraging on key aspect of business, determines its pivotality. Monetize video content like SVOD, TVOD, and donations (your viewers can send hearty fundings if they wish to support your work) can help you to unveil the same.
Membership Model with a Subscription Fee
People who subscribe for fitness video subscriptions (SVOD) must pay a monthly, or yearly charge to see your videos. It’s similar to having a Netflix subscription for your workout packs.
There are always two sides of the same coin: Let’s look into both
Pros:
- You can make a steady income
- Your customers are with you for longer time
- Repurposing video content becomes easy
- Scaling revenue-generation is much more
Cons:
- Investing content creation becomes regular
- To gain long ROI short-term incomes are traded off
Charge When You Train Model with a Transactional Fee
Here people pay a one-time cost to have complete access as you create online fitness programs, having ownership for allotted durations. This model works great with seasonal events or concerts.
There are major merits & demerits to look around: Let’s explore them
Pros:
- You can offer full-time packaged plans at high-ranges
- Having ready-to-use content, you can sell product it for years
- Easy to promote for in-person & for your clients
- Creating affiliate offers for 3rd party trainers is much easy
Cons:
- Cash-in flow is always dependent on new customer lookouts
- Recurring income might not be predictable
- Takes a while to create self-explanatory product
- Marketing them takes more time to invest
Receive monetization’s through hearty Donations
Your fans can support your work and boost your pursuit by sending hearty funding in the form of donations.
This may help you to deliver even richer content striving to back a whole large community. Accordingly, there are merits and demerits. Let’s look at both
Pros:
- They create a sense of community
- Attract investors and partnerships to your fitness channels
- Increases user engagement in your platform.
Cons:
- Can at times create a need for dependency.
- Undermines one’s true effort to generate profits.
Step 3: Learn the Importance of Video-on-Demand Streaming
With each passing day the fitness industry experiences a substantial rise in its online mode of collaborative operations. With fitness businesses migrating online, you have the option of providing live streaming or pre-recorded sessions to your customers.
“ Presently, according to LesMills research insights, it is estimated that more than 12,000 worldwide health clubs, virtual fitness classes which are in high demand, embrace these digital solutions. ”
Now, you might want to know the pulse of your fitness community. To understand them, you will need to know the pros and cons.
Live Streaming
The fitness video sessions conducted in live streaming platform benefits value better as you can connect with your peers instantly through any device expressing in the spur of the moment. You have other factors to consider & they are listed below.
Pros:
- A great way to start interacting with your users in real-time
- Platform members can feel connected & verify with learned content
- Defined schedules helps to account members participation in time
Cons:
- Need to have detailed plan before connecting live
- Be thoroughly sure with exercise routines as mistakes can’t be overlooked
Pre-recorded Fitness Streams
When it comes to planned workout classes, it becomes way more accountable where you can entice your customers by providing a holistic conceptualization of health & fitness. Develop your recorded streams with much more detailed aspects listed below to choose your best way.
Pros:
- Suitable way for tutorial to do revise workout lessons again & again
- Stream workout programs according to your user convenience
- Turn your videos flawless since pre-recorded ones can undergo edits
Cons:
- In absence of real-time connectivity you can’t cross check user’s postures
- Personalization of fitness class isn’t possible and users can have limitations
Step 4: Create your Fitness Space
Did you know that having a video channel of your own can limit the identity crisis that is boosting everywhere? Well, it is true, so without a second thought, kick-start your journey in creating a fitness platform with VPlayed (that’s right, us!) and take your creative side to the next level.
With a streaming platform you will have the following benefits:
- Can create a channel and start uploading your fitness workouts in less than 10 minutes.
- Get access to different monetization models like SVOD, TVOD, and donations.
- Rich CMS platform that helps you to quickly create, manage and edit the content on the go.
- Deliver realistic videos to your followers without any lags.
- Experience the highest level of security with encryption mechanisms like AES, SSL, and TLS.
- Analyze where your videos went wrong and how many engagements happened with detailed analytics.
Step 5: Fix Your Price Tags for Your First Fitness Class Streams
When it comes to online fitness studios, choosing the right pricing structure is very important – and it takes time to add the right value for your esteemed content. You can sell a high-priced product or a low-cost monthly membership that grows its importance over time.
Things Need to Grow Your Subscriber Base Fitness Program
The key to corporate streaming success is directly proportional to member retention. Getting new clients is one thing; keeping them is quite another. You may grow your gym revenue by diversifying your revenue stream and continue to give exceptional client care.
Some of the ways that you can achieve this goal are:
1. Fitness Referral Program
Customer satisfaction is more likely to be high if you provide excellent customer service. Members who are pleased with your service would recommend it to their friends and family.
Your member recommendation programmer can be used to help you acquire new members into your secure streaming platform for fitness.
Thus, this can improve all parts of your streaming platform when you provide outstanding customer service.
2. Foster Customer Loyalty
Once you foster an excellent quality of delivering services for them to be an integral part of your channel, you need to keenly ensure that your enticed customers renew their membership card time & again, isn’t it!
It is always known that good service impacts positive communication which has a satisfactory impression. This is an essential contributor for decision making for customers, who can lift your fitness business & take it to the next level.
3. Focus on Your Core Fitness Content
It’s a good idea to specialise and be extremely strong in one area in order to increase money. This is exactly what your fitness studios can be well-known for.
Try offering varied service and expertise in a particular genre of fitness. Specialized experiences such as zumba, callisthenics, pilates, or gymnastics are extremely valuable.
This strategy can be incorporated within your marketing as well. Concentrate on one subject and execute it exceptionally well.
4. Be in Fitness Program Trend
The present situation and the need of the hour is to be health-conscious & maintain a good health regime. So, there are plenty of trendy opportunities galore for establishing your fitness platform to upscale growth & achieve zenith!
Also, if you have a remarkable business idea your target audience is eagerly waiting to hear it out for them to sweat up a storm!
So tap & capitalize using fitness networks to spread & celebrate the art of well being! Fitness is a way of leading life, not to be confined within closed studios.
Synopsis
We would like to wrap up with the thought that online fitness is here to stay and statistics are living proof of this.
By streaming fitness content on platforms like VPlayed not only boosts creators’ revenue by producing top-notch content but helps gym-enthusiasts too as they can do their workouts in their space and comfort. So, it is very ideal that an online streaming platform has a high preference over traditional studios.
So, start channelizing, start streaming, and start growing communities!
If You Already Have An Idea About Starting An Online Fitness Program, Schedule A Free Demo And We’ll Get You On The Road To Fitness Streaming Success!
Frequently Asked Questions(FAQ)
The need for starting an online fitness program continues to grow in high demand, and reaching out to a bigger consumer base via the internet has given the potential edge to increase revenue. Moreover the power of digitization, combined models of monetization, and owning a fitness network with targeted groups create the necessity of fitness-related virtual programs.
Creating online fitness programs not just involves active participation of your clients, but focuses on continuous support irrespective of scheduled sessions. Make yourself available if anytime they need to reach you. Also reviewing virtual diet charts for users in your platform is another way to have an interactive fitness environment.
Grow your online fitness business virtually by filming your extensive workout programs in the brick and mortar model and sell them as on demand or live content. Eliminate any sort of communication barrier & grow your fitness audience by unveiling the content straight to their devices.
With multitude options of monetization with Subscriptions, Advertising, Pay-Per-View, Coupons & Promotions, etc; you can potentially establish your online-focussed fitness at home model that helps you to exponentially grow your audience base.
When you analyze how to create an online fitness program with basic or extensive coaching videos you can release top VODs in wearable devices to your users or impactful live content in mobile video streaming where you can reap constant monetary benefits.
