18 October, 2021

How to Monetize a Music Streaming Platform With 5+ Revenue Models?

Writing songs, or spending time in the studio to compose, and bringing the joy of first music creation of yours, is quite fascinating! But once you know the tricks of capitalizing your art, it will be the most beneficial takeaway to advance your success ladder to the next level. 

Commercialising music isn’t a key aspect of what you tend to produce, as there are different genres that you can diversify into! As first-graded artists, methods of monetizing your music have evolved over the years. Earlier, there was online distribution where music CDs used to be sold in independent stores. Followingly, cassettes & records had catched people’s attention!

Now, in the digital age, monetization has set its own standards with the advent of popular music streaming platforms for successful musicians, artists, like you! All you need to know is how to monetize music online

In this article we will be briefing you about how to make money with music online and help you to fuel the best ROI to support your hobby later making it your passion..

What is music monetization?

Music monetization is nothing but a comprehensive best wayout to digitize & monetize your music according to your customized preferences. As we all know different industries leverage the factor of monetization, it becomes easy for you to relate when it comes to generating maximized revenue through video or audio streaming platforms and other sources like social media, online marketing, etc.

Fact Check 😄💲

“ Did you know, according to the IFPI global music report, the streaming revenue has witnessed nearly 20% rise during the year of pandemic! And, it comprises of 443M subscribers with a profit of $13.4 billion ” 

Another major fact check talks about Spotify premium streaming player currently carries 155 subs and seamlessly expanded its boundary having 2.2M podcast titles available! Source: Backlinko

These facts let you know you can now easily sketch your success when you research on how do artists in real time make money from streaming services..

Indeed, these have opened up prospective avenues for artistic creators, owners or distributors just like yourself.. 

Now let’s see…

What are the benefits of monetizing your music online?

monetize music streaming platform

It doesn’t matter whether you are at the beginning of your creative career or have been globetrotting all these years, setting yourself as a unique brand..  It always pays you reaping credits when you start streamlining your revenue stream in the new digital age to supplement your biggest goals.  Some of them are: 

  • Highly Profitable

When you convert your music into a digital format, it makes it more accessible to a wider audience. The equation is quite simple. When you have more downloads and listeners it equals to having more engageability. And when it is popular enough,  you tend to pocket more money in your wallet.

  • Build Digital Revenue Easily

During your searches of how do streaming services make money, scalability is an important factor. Previously, during physical distribution of cassettes or CD copies, there used to be a limited reach. Also, a fine example of real music shows has limitations to sell a number of seats at a time.

But now to monetize your classic music through online streaming is a piece of cake, & you can grow your streaming sales limitlessly and reach across as many borders as you like, simultaneously.

  • Connect with your peers & fans

While you as a performing artist tend to look into concerts and in-person performances for earning income, your source gets undisturbed and even effective. Formatting your evergreen content into digital assets can create a constant connection with your fan followers. 

As a result, this helps you quickly market your content. Later, when you head back to have regular performance venues, making money off music streaming can help you to stay connected with your audience intact.

  • It’s simple to prosper 

There are numerous options for capitalizing your vivacious music content either through platform streaming or monetization via music app. Both are beneficial in a lot of ways where you as well as your band can leverage independently. Of course, in no time, you’ll have scaled your progress right from presenting top demanding soundtracks to real time live-streamed performances.

There are new things coming up in the futuristic view, in terms of streaming. Let’s take a closer look at how do renowned music artists, directors make money from streaming, along with different ways to monetise your music streaming platform business.

Music Monetization CTA

The Future of Streaming

The music streaming market will continue to evolve over the next decade, with new enhancements and enticing factors into varied business models, for bringing up both possibilities and competitive grounds for streaming VOD platform and consumers.

  • Serve Users with Repeated Personalization

Advanced technology is being used by streaming services to completely comprehend the user’s listening habits and adapt music recommendations for giving varied personalized service to them.

  • Favoritism of Original Content is More 

Create opportunistic chances for songwriters, podcasters, lets you explore different aspects of music, right from sharing live audio space to the time of making it as an on-demand audiocast venture.  You can have talk content where you get to entice your audience with stories, inspiration behind an audio track, etc. 

  • Premium Offerings Has Its Own Significance 

Top-graded artists and recognized music labels are more likely to entice users since it’s in high demand. Gushing in with such branded content into your audio streaming platforms can hike subscription rates in due popularity, after an attempt to make up for revenue declination. 

  • Realtime Streams Validate Better

If you are looking into how do music apps make money then real-time streaming gives an essence in connecting with your audience on the go which gives an authentic version of your music as creative artists. This brings personalized connectivity between yourself and your targets.

Different ways to monetize content through music streaming platform:

  1. Create a Freemium model

This is the initial step that can help you to build a relationship with your customer base. By incorporating in the first place you can offer the free music and later you can reserve exclusive pieces with a premium service, setting a higher price tag. 

  1. Earn Pretty Well via In-Stream Ads 

Now create a brand new vista by incorporating advertisements into your unique music streaming platform where you can have 2 options to drive revenue. One is through in-content advertising and another is through display advertising. So if you have short audio ads, in-content ads or have ad breaks between your audio numbers, display clicks creating large impressions it adds up to your total stream revenue.

  1. Time to Offer Subscriptions

Once you have enough freemium subs who are thoroughly enjoying your audio streams and platform experience, you can compel them to withdraw from the free ad-supported plan to have uninterrupted music streaming service and choose the premium ad-free subscription plan, starting with a minimal cost. You can devise multiple pricing plans for different demographics like students, families etc. 

  1. Make Yourself Socially Available   

When you ponder over how streaming services make money the major aspect is you need to be available on every platform – be it in mobile, smart TV, web apps, gaming consoles, etc.  You can only then service your curated content to maximum users. Also, this will help you to increase your customer base and entice their desired watching habits with personalization. 

In a Nutshell 

The beauty of music monetization is that you may try out various strategies to see what benefits best for you and your business lifestyle. These techniques are continually changing, and the key is to highlight your branded audio solutions that catch the attention of your audience at all times.

If You Already Have An Idea About Creating A Music Streaming Platform With Multiple Revenue Models, Schedule A Free Demo And We’ll Help You Implement It!


Shwetha Sampathkumar

Shwetha is an avid content marketer who has a flair for simple, lucid and detailed information about digital products and solutions to captivate audiences in the new digital era. She is a keen explorer of new genres in the English language and Fine Arts

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