18 October, 2021

OTT App Development: How & Why You Should Create OTT Application For Your Brand?

Thinking to take your streaming business to the next level? Here is your ultimate checkbook on how to create an OTT platform & apps which can help you to deliver a remote multi-channel experience to your viewers swiftly!! 

Nowadays mobile has become the verge of setting in digitization as people are keener to use mobile apps for individual benefit. Since everything happens at the click of a button all enterprises have come to an understanding that this instant requesting service works faster in handling the business.

Therefore the paradigm shift from personal computers to mobile devices has brought a greater impact on the business economy.

Later came the successful mobile-next technology, the invention of apps!

The amazing user interface and its customized personalization enticed the end-users & proved to be a great advantage for content proprietors to invest in!!

Here comes an interesting fact for you to consider while developing a mobile-centric business regime

By the year 2023, mobile apps are expected to have a sharp revenue growth by $935 billion 🎯

Source: BuildFire

Having said that, over the past few years the traffic of video streaming on mobile & smart TV has seen significant increase due to its popularity

Okay now, let’s talk about the most happening thing in the media & broadcast world!!

The catchword is “OTT” The word everybody is hanging on to…

Let’s get into this interesting scenario & know more about it!! 

What is an OTT App? 

Of course, it’s a golden egg that has fallen on the platter of the content creators or streaming experts, bringing opportunity galore!!  

OTT TV app delivers your branded content to your set of streaming audiences using the wireless mode of internet broadcasting to any or let’s say every device such as smartphone, smart tv, tablet, laptop, etc. This is a vehicle that acts as an entertaining platform that streams live or on-demand content and provides an illuminating viewing experience.  

Some of Its types are

  • Audio 

Audio Streaming is a genre of OTT app development where live audios, podcasts, radio broadcasting, etc would help platform owners like you to entice a large volume of subscribers & have potential patent growth

  • Video 

This is a medium of OTT streaming app that gives an enriching experience capped with fine-tuned video player, flexible playbacks, navigational content & on the go available services to capture your viewership base with ease 

  • Real-Time Chat

To enliven real-like experience with live & VOD views you can also integrate Mirrorfly’s in-app chat or messaging features while facilitating OTT platform app content to your users, as they can have multiple interactions & do brainstorming with their peers on group chats too.  

Scrolling down, you can check out the next segment of pivotal beneficiaries of OTT branded apps

What are the Benefits of the OTT Application?

  • Brand Consistency

The ardent use of OTT development has been always consumer-driven, so due to this, the prevalence of enhancing your streaming platform will always be abreast of the latest trends in the tech-savvy world. 

  • Authority over Advertising

Advertising your brand’s objective depends upon addressing the particular taste-specific needs of your consumers which makes it a viable component of media mix performance. This helps to facilitate user conversions with micro-targeting & ads justify & hold viewer’s attention. 

  • Monetization Models to Upscale Revenue

Building an OTT platform app is directly related to the aspect of monetization strategy that is recommended for you to sky-high ROI. As a profitable OTT app development company majorly you can double your revenues through various membership plans or new subscription packages

  • Extend Connections to Gain better Engability

The better your services get flexible, it becomes faster to deliver VODs in the OTT market. Communicating with your audience through social channels is the key to improve engagement & build faster connections. 

  • Actionable Insights To Measure Performance

The analysis of your over-the-top app business is dependent on essential data. So go for a video on demand platform that helps you to make informed decisions that are holistically analyzed for developing your own OTT video app.   

  • Smooth Content Transmission  Process

The broadcast-quality streams can be transmitted via advanced CDN networks. Content delivery can be promptly delivered with smooth transitions giving a buffer-free experience. Also, you can assure your VODs, Live & linear videos are rendered latency-free on a global scale. 

The best aspect of OTT apps is that you can offer live video streams anytime simultaneously on multiple devices targeting niche-specific audiences. It has been proved to be the best medium to capitalize with creative word-of-mouth campaigning & appeal to specific target categories.  

Industries Taking Leverage by creating OTT App

  • Content Creators & Brand Marketers

They are the backbone of every creation that is showcased using OTT platform development. These content creators have diverse openings to showcase it time and again whether it is a VOD, movies, virtual events,  seminars, etc all using the power of mobile technology. 

  • Health Advisories & Wellness Practitioners

In this pandemic, the only source of guidance to be healthy & fit is delivered through fitness practitioners who are streamlining their precious skills of workouts through OTT app builder offering expert advice & monitored regimens. 

  • Entreprise Owners & Corporate Businesses

Every organization has now become touch-friendly in terms of interactive communication. Also streaming with visual presentations using OTT app developers have embarked on a remarkable revenue rise as it has a huge impact on the strategical exhibition of ideas that delivers practical solutions  

  • School Tutors and University Trustees

The evolution of technology has given “virtual wings” to connect & catch up with learning! Therefore using the power of smart apps curriculum tutors & university chairpersons can now leverage the eLearning mobile OTT platform & have live sessions, webcasts sessions, etc. 

  • Sport Professionals & Athletic Clubs

Now sports personalities or daily athletes can have an easy source to broadcast their never-to-miss matches or tournaments through mobile connectivity facilitated by launching their own sports-based OTT apps. Let every sports fan enjoy the evergreen relays or VODs. 

  • Personal Trainers & Fitness Enthusiasts

Make a personalized OTT app through leading streaming solution providers like CONTUS VPlayed where you can customize your workout platform with live streams, one-to-one personalized video conferencing sessions, physical online fitness platform courses & much more 

  • Non-Profit Organizations & Charitable Institutions

As they say, charity begins at home as community helpers or NGO activists. You can reach the needy in much faster means than you expect just like popular celebrities have fundraising campaigns via real-time streams, motivational on-demand videos, vocational streaming courses, etc. 

Now you know that you can have diverse choices for building an OTT IPTV app that can convert your self-hosted streaming platform into a million-dollar online space! 

Progressing further, let’s look into what kind of apps in the over-the-top industry can help you to shape your mobile business  

Are you planning to create an OTT app for your business?

What Kind of OTT Apps Can You Build?

OTT App Devices
  • TV apps

Getting started with a similar Netflix-like app will fetch you great numbers. You can create all of this without any sort of coding.  Right from adding personalized templates, adding features, or discard that you don’t require, everything can be done using a SaaP solution completely owned. 

Some examples are Android TV, Smart TV, Roku TV, Apple TV, Amazon Fire TV, etc

  • Mobile apps

Fit your brand ideas completely in an enterprising mobile app for both Android & iOS using VOD app development. Now just like ordering a pizza is effortless, building the source of streaming entertainment is quite simple & targetable on the go! Inclusive of this have varied insights such as consumer behavior, demographics, site views, to furnish on-demand requests. 

  • Web apps

The primary medium of your platform streaming is directly related to the web presence. Certainly, you can have your custom-built video streaming website with number one streaming specialists who can help you to have dedicated content via progressive web apps. 

  • Desktop apps

Now you needn’t worry about capturing the attention of desktop users as you can have an option of creating OTT apps for them. They can conventionally fall in love with your streaming content using any interface, either WindowsOS or macOS. Kickstart your streaming business journey today. 

Okie folks, let’s move on to the next part of this ride to check how you can actually launch it!!

How to Launch an OTT App For Your Streaming Business?

OTT video streaming
  • Be Where Your Target Audience Is

Giving an enthralling viewing experience with high-end quality is seamless due to advanced streaming capabilities. Therefore, you can reach out to your audience easily through any pair of devices such as smart TV, mobile phone, tablet, PC, etc, and cater to their likings accordingly. 

  • Personalization Is The Key To Engagement

Your audiences remain consistently engaged only when you keep serving them with new streams of content. For eg: if you are broadcasting a blockbuster movie every Thursday, then they will allow their schedule to watch it all the time. So, decide in which type of personalization you would grab their attention & stick to its strategy for some time. 

  • Each Screen Has Its Own Unique User Environment

Streams in every device have their own special viewing experience that is feasible & flexible for your users across the globe. Also, get a chance to target & analyze every device user with streaming analytical tools who can now easily use your platform & make any subscription purchase. 

  • Help Audiences Find Your Content

Does your content categorically manage to have multiple choices? If you have done it, the best way to popularise it is setting a theme into your OTT TV app such as movies, music shows, kids, news, games etc so that it can help them to navigate your content under these lists when they surf generally & have no specific choices in mind.   

  • The Way To Measure Success

You can constantly or periodically update your app features & control its efficiency run through analytical tools & feature-rich services enabled under a single white-labeled streaming platform.

Moreover, now you easily collect insights such as audience tracking data, live custom metrics, etc, and upscale your revenues on the move! 

Wow!! Till now we have discovered lots of things that give a good hold to start an OTT app platform. Furthermore, we’ll educate you on what are the necessary features to be included in it!! 

OTT App Development

Let’s go!

Must-Have Features For an OTT Application

OTT App Features
  • Easy App Onboarding

Improve your user’s overall app experience by making their registration, verification process & profile building within a few clicks. Make it viable for them to register via social media sites too

  • Search Feature

Make your website or streaming platform navigational-friendly for finding their preferred content in the rack of +millions. It’s a must-have feature that you can personalize with genre, language, etc 

  • Multilingual Content

Support your app users by making it multilingual & stream content in local languages too. Unleash your streaming potential across several borders to have an extensive audience base. 

  • Watchlist 

The watchlist integration app allows you to know that your audiences are interested to view content to watch later. This key aspect will help to set an in-app notification strategy & monetize. 

  • Payment Gateway Integration

Add your own payment gateway service depending on the operating system that you would use, either google or apple. Your customers can make in-app purchases set in mobile frameworks. 

  • Push-Notifications

Use pop-up messages to notify your customers about membership expiration dates or advertise new content that has come for an in-app purchase. This can increase the app engagement rate. 

  • Social Feature

You can also freely advertise your innovative OTT TV apps by adding a button to share on social platforms and get the chance of having new users again & again via online marketing.  

  • Subtitles

This feature allows your users to get engaged with non-localized content & increase its engability in your videos within OTT apps streamed for worldwide audiences. 

  • Ratings and Reviews

Let your viewers have a chance to rate & review your content that they just saw to capture their thoughts to share it with other fellow users using instant clicks. 

  • Admin-Panel

You can manage your app functionality with its everlasting growth seamlessly all-in-one live dashboard to know exact view counts, subscribers, etc & enhance UX with new features too.

You have everything now in your OTT app development platform… Next, you can have resources to generate revenue with them!! 

Video Monetization Strategy for an OTT Application:

OTT App Monetization

A personalized catalog of building increased spikes of revenue is always worth it with numerous capitalization options that circle around in knowing how to make an effective OTT app. Some of them are: 

  • SVOD

Subscription-based video on demand package which is also called SVOD can be leveraged on a specified allotted time such as monthly, quarterly, or on annual basis. Get recurring money flow for your streams and establish a loyal customer base. 

  • AVOD

Advertising-based video on demand monetization which is popularly known as AVOD gives you an ad-supported streaming app. Now within the streaming app, you can have 3rd party ad integration apps to captivate large sums & gain increased viewership rates instantly. 

Also Read SVOD Vs AVOD Monetization.

  • TVOD

Transactional-based video on demand dias that’s commonly known as pay-per-view gives you a perfect revenue-striking means for your premium VOD streaming. Showcase top-rated VOD, one-time watch videos by charging them per content & upscale drastic revenue in a jiffy. 

Yes.. traveled a long way so far to get into knowing when the cat is out of the bag?? 

Yes you right, now you’ll know what’s the cost factor for the entire OTT app development!!  

How Much Does An OTT Application Development Cost?

Over-the-top or OTT apps are built in a customizable way for you to deliver your seamless & branded content via the best networks. Hence, the pricing plans will be tentatively based on wide variations of the OTT platform budget with respect to your niche streaming needs such as features, monetization, brand persona, etc.  Apart from that, some of the other factors that determine the cost of over-the-top app development are  

  • Platform on which OTT-based mobile app will be released
  • Size of the company along with their geographical location
  • Cost requirements of app development technology 
  • Time period to develop the app

All the more, you can get a 100% guaranteed end-to-end OTT app development solution with nil hidden cost factors through VPlayed which maintains utmost transparency & provides promising deliverance.


If you are closely looking for building an app-based platform & need guidance on how to create an OTT app from scratch you can have a completely furnished solution through CONTUS VPlayed. Find your skyrocketing OTT app development platform with increased revenue-generating strategies all with premium content, Taylormade content marketing with personalized monetization tiers under one roof!! 

If you already have an idea about creating an OTT App, Schedule a free demo and we’ll help you implement it!

Frequently Asked Questions(FAQ)

You can now easily create and self-host your OTT app without any need for coding. Moreover, having your app white-labeled through in-hand streaming expertise where you can solely take charge right from the app’s performance, qualitative content, customer service, etc. Launch your OTT app and procure licensed ownership.

Pivotal features that you need to start building your OTT app with are In-app purchases, Multilingual support, Platform Searchability, User profile, Watchlist functionality, social-stack features, Resume Watching, Payment gateways, and much more. All of this you can acquire in a single unified OTT app & scale success on the go.

Considering the short and long-term benefits of developing an OTT app can help your business to skyrocket using the advent of the video revolution. You can easily rely on expert developers whose specialty will favor you to have your OTT app from scratch according to your liking with custom branding, CDNs, tech support, etc giving a one-stop solution.

When it comes to financial factors, making a full-stack OTT app depends on the time-frame-friendly option and budget scale that you have in mind, bespoke features, USPs that you require, streaming infrastructure built, hosting server that you prefer, maintenance charges and many others come into play.

OTT apps give you 24*7 opportunities to stream, distribute and monetize your content like movies, TV shows, Series and facilitate the maximum benefits of video watching to your audience. You can leverage diverse monetization models such as Subscription, Advertising, Catch Up TV, Transactional or PPV, Seasonal Promotions, and much more.

One fact that remains the same is, what you tend to offer to your customers, is already known and owned by many. So, before launching an OTT app define what devices and where you are aiming to target them. Furthermore, through such specific data, you can decide which app to launch in the first place that's most suited for your business.

Dwarakesh Babu

Dwarakesh is Video Monetization & OTT Platform Expert at CONTUS VPlayed. Interested in digging deep into video/audio streaming media tools and Love to blog, discuss and share views on the latest technologies tips, and tricks. He's also passionate about photography loves to capture the pure essence of life.


  1. Neeves Reply

    Need specialized technical engineers to build custom OTT application with end to end support and easy managing option for us. Is it possible with VPlayed Solution?

  2. Challs Dave Reply

    I’ve been looking for the top OTT app development company to launch a tv application with different platform support and it will be monetized with advertisement support?

  3. Angelica Reply

    Good to know about the end to end procedure on how to build, launch OTT apps with necessary features and different ways to monetize it. Perfect one for the video business owners to kick start the OTT app development.

  4. Mark Jacob Reply

    Hey, This is Mark Jacob from one of the reputed media based company in US. We are creating series based for audience & stream it on our website. Now planned to launch a OTT app for our product that supports on multiple platforms like mobile, smart tv etc. Can you estimate the OTT app development cost for this project. Thanks

  5. Michael Hazard Reply

    Looking for the OTT app development company, Who’ll create an OTT application with multiple hosting possibilities & hi-tech streaming trends. Can we have a call regarding this for further clarifications?

  6. Ramos Sten Reply

    Hey This is Ramos from the Stream Tech, We are enquired on behalf of our client regarding the OTT app development with complete customization. It should be a best OTT apps in the market with inbuilt functionalities as per the needs. So, Need clarification in this & Also schedule a call regarding this. Cheers!

  7. Haveritz Reply

    We are looking for the best in class OTT application development for our company. Need some details about the end to end development cycle support. We Listed out the features requirement in it & that should be fulfill our streaming needs.

  8. Rahul Param Reply

    We are planning to create an ott application that supports mobile and smart tv devices with inbuilt customization tools.

  9. Holand Gen Reply

    Such a great insight about what is OTT app and its working strategy. It will helpful for the business owners to start an OTT app right from scratch.

  10. Russel Wilson Reply

    Hello, Need some guidance for us to create OTT apps for our streaming platform with inbuilt world class features like Netflix?

  11. Tom Hardy Reply

    Perfect guide on “how to build OTT apps” for the video business owners. Try to utilize this platform for future endeavor’s. Cheers!

  12. Smith Levesque Reply

    Hey, Already we have video based websites for our services. Now planning to build OTT app for our business. Can you please helps on how to make OTT app with few third party tools in it. Thanks

  13. Raven Reply

    I’ve been looking for this guide on “how to create OTT app” over the month, Now got a perfect solution on this. Thanks for the update.


  14. Manuel Hector Reply

    I’m based in Germany, I want to launch an OTT channel in South American region, especially in sports. We will live stream sports from different leagues of football and broadcast it on various channels. We want our viewer to have possibility to replay the match through on-demand services and also need a specialized OTT app development for the mobile & smart tv’s with selected customization as per our request.

  15. Mason Henry Reply

    Hi we are a new media company from France and looking for a OTT app development company to create an customized OTT apps for the various devices like Fire tv, IOS, Android etc. to the restricted audiences. Need to discuss regarding this

  16. Paul Simon Reply

    I am looking for a OTT app development services to broadcast our tv channel content to the targeted audiences.

  17. Smitha Bruei Reply

    Our company is looking to develop OTT apps for video content distribution in both domestic and international markets. Would like to learn if this is something you can help us with.

    Thanks Advance

  18. Amanda Reply

    We are looking for a solution to create OTT apps with some features like customization, open to both cloud based options as well as self-hosted solutions. Our content mainly deal with movies, series, music videos etc. One of main this is it will be restricted to play on only selected apps like Android, iOS, Roku, and Fire TV etc.

  19. Megan Vox Reply

    Wow That’s awesome! Great overview about the OTT App platform with its complete details. Perfect solution for the content owners to create an OTT App for their needs.

  20. Shawn Wade Reply

    Need a finest solution to make a OTT platform app for the video streaming business with subscription based revenue model with complete features like Netflix.

  21. Neesham Paul Reply

    How to create an OTT apps for the sports based streaming platform with live and on demand functionalities

  22. William Mia Reply

    Looking for OTT app development company to create an OTT app with customized streaming infrastructure for a subscription-based revenue model

  23. Juanita Vanoy Reply

    Hello, I’m currently at the planning and pitching phase of a project to create an OTT app to stream video content for our targeted audiences. with offering subscription-based premium content that will be a combination of on-demand shows, movies, etc. Our intention is to use a white label platform like VPlayed that will allow us to concentrate on building and managing great content and other activities. If would be okay to schedule a call? Thanks,

  24. Augustin Paul Reply

    We’ve more than 5 years of experience in the broadcasting medium and currently, we offer content streaming services through traditional medium and YouTube channels. We were developing our next service: an OTT app development with incorporated features like DRM encrypted, Multidevice support, Smooth transition to the audiences, and subscription-based monetization model. After the research, we stumbled upon your service and very interested in learning more about your solutions and pricing. Thanks!

  25. Sophia Lee Reply

    I’m contacting you on behalf of Utoo Media. We’re looking to build an OTT app that has the capacity to stream on mobile, smart tv, consoles, etc with secured functionalities and features like Hulu OTT App. We hope this is something we can work on together. Need more details regarding this…Thanks

  26. Mark Henderson Reply

    We are writing you regarding the white-label OTT application development. We represent the largest entertainment media company in California. Currently, we are working to expand our streaming services by creating an OTT app with advanced features like Netflix). Based on your portfolio, we decided to contact you and discuss the possibilities of a future partnership. First of all, we’d like you to provide us with the description of services you can offer, related to the above-mentioned application. Looking forward to hearing from you,

  27. Glenn Jacob Reply

    We are looking for the best OTT app builder to create custom OTT app for our video streaming market also it supports for smart tv, android & iOS device with subscription based revenue model and easy accessible for both user & admin panels.

  28. Chris Willian Reply

    Can you please estimate the exact price details for making the OTT app development like Netflix for our business modules and strategy

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