OTT Streaming Trends

Top OTT Streaming Trends to Keep an Eye on for 2022

The OTT platform has boomed ever since it first entered the market. Adding further, OTT apps can stream content without the use of a cable box. This establishes an unstoppable force for content owners, distributors & brands where they can have combined scalability with traditional pay-TV.  

OTT apps combine the reach and power of traditional pay-TV.  The flexibility of the internet creates an unstoppable force, & has opened up opportunities for content creators, distributors, and brands everywhere.

Today this immersive platform has garnered more interest than traditional viewing habits. That’s because this trend solely depends on bringing up newness in services offered by over-the-top content publishers which always helps them to taste success! 

You’ll be surprised to know that the OTT video market worldwide is expected to double in size by the year 2023! 

The new normal generation is replacing 4G & its setting a trademark with much more reliable network & lightning-fast internet through 5G trendsetter.  

With this consistent growth, there are multiple OTT platform trends that you need to watch out for. We have covered the top 7.

7 OTT Media Trends To Watch Out For in 2022

Many media outlets look into fulfilling various content demands after gaining an intricate detailing of consumers’ expectations. And that’s where your brand can step into it, leveraging its potential to fill the unnoticed gaps. Some of the pacesetters include: 

1. Consistent Growth of OTT Space

The OTT space is bound to grow as access to entertainment has become one step easier. The convenience to stream an unlimited library at any time has sought the growth of OTT spaces even higher. 

Viewers today are content with the services of popular OTT spaces. Thus they also understand that there is more in store for them which is why popular OTT players are leaving no stones unturned to provide an exceptional service to them. 

In a few years from now, the OTT market can be worth double what it is today. An online source revealed, ‘’OTT industry is expected to be worth $1.039 trillion by 2027. This is a significant increase from $121.61 billion, which was the industry’s value in 2019.’

2. Spark in growth due to COVID-19

The pandemic brought in pros and cons for the business world. But for the OTT platform, the virus brought in new changes on a good concept. Due to the pandemic, everyone was forced to reside in their homes and travel frequently less than they used to.

This new change pushed viewers to change the way they access on-demand video content. Thus the rise of OTT spaces grew popular. Subscribing to services and accessing content anytime, drove the sales of OTT spaces much higher during this period. 

3. Growth of CTV

CTV stands for connected TV. As individuals working from home, we are constantly strained towards using the laptop or mobile for activities. In such times, it would be great to access video content on another convenient platform. 

Growth of connected tv

Thus with the OTT technology, Smart TVs started making a great revenue here. An online source revealed, ‘’The Asia-Pacific region will increase OTT TV and movie revenue by 90% to $54bn by 2026.’’

While the traditional TV viewing habits were great, the use of OTT technology made it, even more, easier to access exclusive content. 

OTT technology, a single sign-in, and an internet connection pushed users to stream content on TV. 

4. User Experience Treated on Priority

Today if you see around you, you’ll find multiple OTT platform providers

Each of them has something unique and more to offer. While one platform would offer exclusive content, another platform would have cheaper subscription plans. 

In a simpler manner, there are multiple options of OTT platforms that viewers can choose. This is one of the reasons where the user experience concept grew into the picture. 

User experience in simple terms refers to making the OTT platform easy for users. From the navigation process of finding the content to recommendations, users will prefer an OTT platform that makes watching content easy for them. 

Due to this User experience became a key feature and an important criterion for when you plan to create your own OTT platform

5. Music streaming eliminates radios

Radios have always been the prime source to access any type of music. This was until the music/audio streaming solution came into the picture. While they provide the same services as radio, these are more aligned and better than traditional radio systems. 

Today music streaming is trending and has become the most downloaded application on almost every phone.

Popular music streaming apps are seeing a spike in users as well. An online source revealed, ‘’Q1 2020, there were 400 million people who subscribe to music streaming services across the world, increasing by almost a hundred million versus the same period in 2019.’’

6. Increase in content fragmentation

The number one way to generate better revenue for your business is to align your services better for your target audience. Content fragmentation has become a popular way to do this. 

OTT content fragmentation

Let’s understand this better with an example.

Say there is an OTT platform known as ‘ Shriyoga’. As the name suggests the platform is dedicated to displaying yoga videos and speaking about wellbeing and more.

Since your business caters to the wellbeing of your audience, you can distribute your content towards the ShriYoga platform. 

This increases better views and helps tap more audience towards your services better. 

7. Increase in video streaming for businesses

Businesses have always worked hard on finding the right way to sell and market their USPs.

Today with the rise of video streaming, businesses have started to see a difference in usage. From customer support to selling to clients, businesses have found it simpler to engage and make sales. 

For instance, with video streaming businesses can help users explore your brand better, answer common queries and overall provide quality services to them. 

Conclusion

With the OTT platform trends listed above, you are now certain that this platform has a better future. With the pandemic in place, the rise in OTT grew twice more. This indicates that OTT streaming is the ultimate solution in case of any hassles.

If you’re looking to create your own OTT platform at the moment, you can expect to generate great revenue. But for this to happen, you need to start on the right foot, for instance by investing in an OTT video streaming platform that offers tons of features and more to enhance the platform. 

VPlayed is an expert in this field as it offers a complete white label OTT platform. So when do you plan to get started?

Also, you can let us know below the comment section about what are your views on OTT future trends…

Dwarakesh Babu

Dwarakesh is Video Monetization & OTT Platform Expert at CONTUS VPlayed. Interested in digging deep into video/audio streaming media tools and Love to blog, discuss and share views on the latest technologies tips, and tricks. He's also passionate about photography loves to capture the pure essence of life.

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