When confined to their homes for months due to the COVID-19 pandemic, a major portion of the global population found their entertainment on the streaming videos online. A sudden surge in such interest led to the popularity of not just online platforms but also it facilitates with the Premium Video On Demand (PVOD) revenue model, which gives a paid privileged viewership system.
What is Premium Video On Demand and Its Business Model?
PVOD- Premium Video On Demand is a business model of media distribution where access is provided for the streaming videos at an earlier stage than it would have been otherwise with any other type of video-on-demand. The premium video content viewership is based on the payment of a premium fee for the earlier access to the same content that others would get access at a later stage. Although it was launched and tested a decade before it didn’t get the same popularity as it is getting since the pandemic. When the movies were stopped at theatres, this has been serving as its alternative to reach viewers.
PVOD is not the only business model for video-on-demand content. There are Transactional Video On Demand (TVOD) as well as the Subscription Video On Demand – SVOD business models. The former provides access on a pay-per-video basis where users get either temporary or permanent access to the content depending upon the video on demand platform.
The latter is a subscription model for a specified period of time with unlimited access to the video content. In addition, this subscription format has different categories where users can choose multiple time periods or a premium subscription that allows access to the Premium VOD app content as well.
So in a way, PVOD is different from the other two business models but at the same time, it comes as a part of the other as well.
How PVOD Different from other Monetization Models like TVOD and SVOD
As per the Premium video on demand definition, it gives early access to the content that is equivalent to having a privilege that is not available with either TVOD or SVOD. Here the user is paying a premium amount of money to watch a movie or a bunch of movies or videos. By doing so, it serves as online theatres, especially during this pandemic where there is no other way of releasing the movies.
1. PVOD Vs TVOD
TVOD is on a pay-per-view basis where the access is allotted for a limited period of time, i.e. a day or a week. Once that period is over, access to the video is also removed. There are few constraints here in the form of the price of the content as well as its quality. Users tend to watch only quality videos on a pay-per-view basis. The prices of the quality videos are likely higher which may not be suitable for every user.
Both these factors affect the mindset of the users who may or may not return for the service making the TVOD a tough choice for the monetization service. This is exactly what the monetization model of PVOD works on – premium movies accessible at any time with access to the entire video library.
2. PVOD Vs SVOD
Although SVOD allows access to the entire video library at any time for as long as the subscription period allows, the rate of video subscription would need justification if it is higher. It is crucial when you do not have some high-quality videos, the latest movies, or anything attractive and substantial to facilitate at fixed rates.
On the other hand, PVOD provides the latest and popular movies having higher video and audio quality with additional unlimited access to live videos, as applicable. What is PVOD gaining in comparison with the other monetization model is the trust of the viewers and reliance on their services.
What is VOD?
“VOD” or Video on Demand is a term that refers to a media distribution system that capacitates consumers to choose when & where they want to watch their desired content. Unlike stereotypical traditional TV channel playback, On Demand is a flexible technology of leveraging the Internet to broadcast X+ videos. Also, “What is VOD” sometimes used to refer to any video business model or any premium video that is available in high-demand.
Difference between PVOD vs VOD
We all know that in the industry of streaming massive investments in constant delivery of original content production has led to tremendous success rate.
The word “premium” is classified under the video content that is dealt with “Theatre Blockbusters”. Moreover, PVOD is a conceptual term that is associated with premium video on demand video services which rely on absolute exclusivity, especially for blockbuster screening much upon their grand releases. This results in a huge impact with instant heavy monetization with release buzz around titles for yourself as well as in the movie theater/ entertainment industry.
On the other hand VOD distributes & delivers every piece of content where your viewers can simply choose from plenty of genres. But all of them would be categorized in set packages where you can monetize them with subscriptions, pay-per-views, or combined package videos. Cash-in your on demand content with live streams into popular VOD & have recurring streams. Or, you can have pre-recorded videos that’ll help you to grow your audience.
How PVOD will Impact Studios and Theatres?
There is a specific time gap between the theatrical release of a film and its availability on the OTT platform. Most films generate the bulk of their revenue within a specified period of time. But there is often a difference of time in this collection period and the OTT availability of the films which the PVOD can capitalize on. As for the studios, they are likely to have shows available as on-demand videos within a few weeks of their launch.
The Future Premium Video On Demand(PVOD) Trends in 2021 and Beyond
In view of its popularity, it is safer to say that PVOD is going to stay for longer. The future PVOD trends that are possible is a planned movie release that can optimize the revenue from both the theatres and the on-demand platforms. While the franchise films would still stick to the theatre release there may be priorities among the movie genres with a dual release or quicker availability in the PVOD revenue generating monetization dais.
2. Dual release
Production houses may decide to release the films simultaneously in theaters as well as on PVOD platforms. This move will help generate the same marketing support for the PVOD and reduce the overall marketing expenses.
3. Release strategies
Franchise films would not like to forgo their theatrical revenue by opting for PVOD. They will forgo the PVOD option and stick to the theatrical release which is more likely to generate revenue than the other option. This would later help generate more SVOD subscriptions that can potentially add long-term value.
4. Incentivized purchase
PVOD could also pose a threat to the industry when families decide to choose PVOD for a theatre trip which will have a major impact on the revenue. In order to reduce such loss, the studios may put forward the deal of an Electronic Sell-Through (EST) with a discount on the family films to attract the families towards the theatres.
5. Tiered pricing
There is also a possibility of the tiered pricing range for SVOD with different rates for different types of movies to attract more subscribers.
The current and the future trends in VOD platforms show that this is a fast-growing business arena where one can make easy money when provided with the ideal factors. When the streaming videos can be monetized, investing in the PVOD model opens the window to get to more viewers and generate higher revenue. The best course is to find a self-hosted video on demand platform that can personalize the streaming of the content in various formats and devices with an impeccable security shield.
Frequently Asked Questions(FAQ)
The definition of premium video on demand is all about dealing with the most exclusive, valuable & in-demand of premium video content. Usually they are associated with newly-released movies which are quite popular among the mass. Therefore, pricing factors might be valuing high in terms of A-rated content, inclusive of strict terms.
Generally PVOD is only correlated with theatre or entertainment industry acceleration. The word “premium” is used for VODs for a major reason. Here the pricing factors will flow with PVOD streaming services flow with exclusivity whereas in Video on demand, your viewers needn’t have a second thought to access them after a known/fixed fee. Also, they are in different content genres loaded in volumes within your streaming platform.
A customized website with advanced streaming potentials gives variety to your customers to look for something new. You can have high rates of engagement when you look to build premium video on demand platforms through streaming expertise of platform providers & earn exclusive returns.
PVOD platforms act as a springboard to filmmakers & content creators to have their revenue shooted up with premium VODs streamed with an exclusive pricing. Investing into a content platform gives an alluring opportunity to content production houses or studios to let viewers shop premium on demand shows & scale high in contrast to premium vendors.
Every monetization model has its own unique streaks where popular businesses can leverage on them individually. Premium video on demand (PVOD), Subscription video on demand (SVOD) & Advertising on demand (AVOD) are the most powerful upscaling revenue-generating dais, where various video entrepreneurs can comfortably seize high profitability with rapid growth of streaming technology.