18 October, 2021

What is OTT? What Does OTT Stand For? Over-The-Top Explained

OTT is quickly gaining attraction as a viable alternative to traditional cable television programming.

This new trendsetter of OTT platform streaming is particularly popular among teenagers due to the availability of new web series, tv shows, play stations, and what not!

The meaning or interpretation of OTT has bridged the possibility to watch preloaded television episodes or on any kind of OTT content an unlimited number of times. All of these are structured in a large & centralized library of multilingual movies.

With all of this information, you might be curious to learn more about what does this “ OTT ” actually means, right?

Alright, folks… We are here to unveil this ever exciting subject to talk about which represents the future of entertainment | the one that is already taking shape.

What is OTT? 

video on demand

An OTT media service is any online content provider that offers streaming media as a standalone product/service. The term is commonly applied to video-on-demand platforms, but also refers to audio streaming or real-time-based platform streaming solutions. 

Usually, traditional media distribution routes such as telecommunications networks and cable television providers are bypassed by OTT services. The best highlight is, as content owners you can provide the entire service whenever you wish to use it, or else you can also allow your users to download videos and play them in offline mode too. All that it takes is to have a stable internet connection – either locally or through a mobile network.

What does OTT stand for? 

The term generally refers to the commercialized practice of streaming content on the world wide web. OTT stands for “over-the-top” platforms, which provide a simple and exclusive way to enjoy the entertainment over the internet. 

The term OTT refers to services such as movies and television shows that are supplied over the top of the internet by content owners, broadcasters, distributors, etc such as production companies, broadcasting channels, etc.

Paid subscriptions are the most common way for OTT services to be monetized, however, there are exceptions.  Genres of content that many OTT platforms showcase through the digital source of the internet include movies, audio albums, short documentaries, periodic reality shows, exclusive premium shows, live TV, etc. The main industry player examples are Netflix, Disney Hotstar, Apple Music, Spotify, Hulu, Amazon Prime, and much more. 

What is the meaning of OTT?

OTT means “topping up the excellence of entertainment,” as it moves beyond YouTube & social media. Yes, of course, this mighty industry of OTT stands for over-the-top.  This content is available to watch on computers and other over-the-top (OTT) devices. However, the word right from regular viewing to “premium” HQ viewing makes a vivid difference. Using wireless internet, premium material, and high-quality, eye-gluing experiences are offered.

Here is how OTT Media technology works in action:

  • Firstly, media broadcasters upload video material to an over-the-top (OTT) video platform.
  • Next video data is transmitted through remote servers via seamless CDN Networks. 
  • Later, your viewers can have varied content choices from user-end video gallery & stream 
  • Finally, Hls video player on device pulls video content from CDN’s server via internet & disseminate 

 Now let’s look into how OTT videos are delivered 

How OTT is Delivered?

OTT App Devices

One of the major reasons why OTT entertainment is so popular is its all-time accessibility. Customers only need a high-speed internet connection and a connected device that can run apps or browsers which is finely created through OTT app development to watch your exclusive content. There are many devices through which you can entice larger segments of the audience.  

  • Mobile OTT Devices

As you may know, with the HQ stream renditions OTT apps can be downloaded for relishing entertainment on the move on smartphones and tablets.

  • Personal Computers

This medium of OTT stays with unlimited boundaries, and this makes it easier for people to access materials using desktop apps or web browsers in every corner of the globe.

  • Smart TVs

The ability to sign in to your personalized account on the OTT media platform is made effortless! Therefore through devices like Roku, Apple TV, or Fire Stick you can access your subscriptions anywhere at home. 

  • Gaming Consoles

Target demographic within console games can be acquired via online video content where users tend to stream their favorite shows with popular  Playstations like XBOX one, Sony Playstation4, etc. 

When we find OTT’s definition through different sources, we come to know that this streaming technology has evolved so much in trend that binge-watching has made a susceptible change in the industry.  Let’s look into its key takeaways! 

Benefits of Having OTT

OTT video streaming
  • Control & Take Charge

OTT means you have complete control over your creative content along with the brand, UX, audience analytics, monetization & other archive data during the time of launch. Youtube doesn’t give you that option.  

  • Power Up with Ad-Free Content 

OTT has opened up the biggest possibility for showcasing ad-free content, with subscription services powering digital campaigns, targeted advertising & inclusive of direct sponsorships. 

  • Approach Directly to Consumer 

If your viewers ask what does OTT means and how it will be useful to me, then you can surely let them know, it is the best way to reach the target audience with valuable content. Then, you can directly give a VOD premium experience that you control. This enhances direct engagement, gaining prompt feedback. 

  • Consumer Freedom is the Game Changer

Consumers find exactly what they are looking for since the emergence of OTT. More than ever, it gives maximum industry uptake, when users find utmost convenience and only pay for services that they opt for. 

So far we have looked into what’s all in there in OTT & saw how much we can have effective results adapting it. One of the leading digital-first OTT streaming platforms, CONTUS VPlayed gives 100% solutions in over-the-top services that you are looking for yourself to empower in this trend. 

Let’s give a brief overview of some of its turnkey features!

OTT Features on CONTUS VPlayed

OTT Platform Features
  • Whitelabel it Completely 

Get a completely tailor-made Whitelabel OTT solution and grow your brand exposure for a one-time cost rather than thinking of hiring an in-house development team full-time.

  • Live Streaming is an instant survivor 

Live streams give the basic definition when one looks for what is OTT platform is and knows its beneficiaries. By distributing & monetizing live content, you can deliver an excellent viewing experience. 

  • Cloud Transcoding makes it crystal 

Now you may start an OTT business by streaming your films by encoding & transcoding on an HTML media player, in a variety of codecs such as MPEG-2, AV1, H.264, and others.

  • Content Partner Portal is the best option 

Collaborate with the finest over-the-top platforms partners and host your patent content on your platform. Fix OTT pricing with digital partners to provide access control measures & track your partners’ activity.

  • Live to VOD lets you draw sustainable means

Record live streaming videos on your platform automatically. For a semblance of real-time viewing needs, make them available as top-rated on-demand videos to your regular viewers as well.

Final Thoughts 

Finally, when it comes to surviving in this fast tide of rapid moderation, digital streaming infrastructure has served as a boon. Mainly for broadcasters, video publishers, content owners like you,  who can create profitable revenue stream engines on the go! VPlayed helps you to skyrocket your streaming business to the next level by breaking down the barriers of entertainment, in contrast to traditional television broadcast networking.

Shwetha Sampathkumar

Shwetha is an avid content marketer who has a flair for simple, lucid and detailed information about digital products and solutions to captivate audiences in the new digital era. She is a keen explorer of new genres in the English language and Fine Arts

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